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Project Examples |
Value Chain |
Project 1
Situation:
A European client had a new materials based product that had potential in a very well defined (vertical) market. They needed to understand the North American market for producing and marketing wipes in a wide variety of consumer and commercial uses.
Objective:
To determine the best way to commercialize our new technology into wipes in the North American market.
Result:
The PARAGON process provided detailed information about the value chain and uncovered an unknown but critical opportunity about where and how to apply the new material that increased the downstream value several times over the expected approach that had tentatively been selected.
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