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Project Examples |
Specialty Chemicals |
Project 1
Situation:
A global specialty chemicals company developed an antimicrobial technology having new and unique properties. PARAGON was asked to determine the market value and best segments to target.
Objective:
To identify, quantify, and generate contributions from a new and novel antimicrobial technology while developing a staging strategy where significant long term developments are funded by shorter term revenues.
Result:
The Voice-of-Market® Forums identified 24 opportunities and prioritized them down to the 7 which best fit the client's criteria. Four of those opportunities were short term and generated substantial revenues within 3 years. The others required more extensive regulatory approvals which should be attained within 12-18 months.
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Project 2
Situation:
A specialty chemicals and additives company was able to functionalize an existing product in new ways that they felt had large potential in a wide range of coatings applications.
Objective:
To identify and quantify opportunities based on our new, novel micro materials that improve coatings and other products.
Result:
The Voice-of-Market® Forums determined that coatings would not achieve criteria for margins and returns but we did uncover and quantify a significant opportunity in adhesives and sealants that the client has commercialized through a market partner in Europe and through direct sales in North America.
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