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Project Examples |
Product Planning |
Project 1
Situation:
A U.S. Fuel Cell producer needed to understand the global market for large stationary fuel cells to optimize the planning and development in their next generation line.
Objective:
To understand the large stationary fuel cell market in regards to costs/pricing, output, product performance, the competitive environment, and the potential for subsidies.
Result:
The Voice-of-Market® Forums were conducted in North America and Europe and succeeded in generating the knowledge that led to optimized new product platform development. The client was able to shorten time to development and achieve success with a new designed 'modular' product that required only one product that could be easily be customized to various scenarios. This resulted in tens of millions in product development savings and time to market.
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Project 2
Situation:
A major global coatings company has decided to increase their focus on their industrial coatings business and needs to better understand the driving forces and trends that will support new product development.
Objective:
To increase new product contributions in industrial coatings by at least $100 million by 2011.
Result:
Several large opportunities were identified which collectively were projected to add $250 million by 2011 involving only one acquisition. The largest portion of the new revenue will come from targeting new opportunities identified with only applications development to existing coatings.
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