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Project Examples |
Market Identification |
Project 1
Situation:
A new startup venture needed to understand the market and business potential for a new nanotechnology to determine best strategies and to justify next stage funding.
Objective:
To determine the value of the new technology at its present state of development and projected value based on achieving identified performance criteria.
Result:
PARAGON helped secure next stage funding for continued development based on the determined present value and new applications development work is ahead of projections with a clear understanding of product requirements to maximize success.
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Project 2
Situation:
A European industrial product company developed several related products for the European market and wanted to look at the North American and Asian markets to better understand the value chains and to create a commercial strategy.
Objective:
To determine the best way to commercialize our products in North America and Asia in a way that ensures long term competitive advantage.
Result:
PARAGON ran Forums in North America and multiple locations in Asia. The client gained the knowledge needed to optimize returns and shorten time to market for their new products.
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