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Project Examples |
Information Technology |
Project 1
Situation:
A University group developed a new software writing language technology and their commercial office needed to understand whether the breakthrough had commercial potential and if so, to whom.
Objective:
To identify the potential for the new K language technology with information technology developers and to determine the optimal ways to capture value from the technology
Result:
The Voice-of-Market® Forum validated the overall market potential and the value to customers based on savings in existing applications as well as enabling new, value-adding capabilities beyond those known today. Because our client is not a present player in the software and networking industries, we identified and introduced them to needed market partners who are commercializing through licenses and marketing of 'tool kits' employing this new technology.
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