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Project Examples |
Industrial Products |
Project 1
Situation:
A European industrial product company developed several related products for the European market and wanted to look at the North American and Asian markets to better understand the value chains and to create a commercial strategy.
Objective:
To determine the best way to commercialize our products in North America and Asia in a way that ensures long term competitive advantage.
Result:
PARAGON ran Forums in North America and multiple locations in Asia. The client gained the knowledge needed to optimize returns and shorten time to market for their new products.
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Project 2
Situation:
A major global coatings company has decided to increase their focus on their industrial coatings business and needs to better understand the driving forces and trends that will support new product development.
Objective:
To increase new product contributions in industrial coatings by at least $100 million by 2011.
Result:
Several large opportunities were identified which collectively were projected to add $250 million by 2011 involving only one acquisition. The largest portion of the new revenue will come from targeting new opportunities identified with only applications development to existing coatings.
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