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Project Examples |
IP Strategy |
Project 1
Situation:
A European biosciences company developed an enzymatic process to make Omega-3 fatty acids as well as other nutritional products. They had no experience in the nutritional products market and needed market and channel partners.
Objective:
To understand the nutritional products markets globally while determining: the best opportunities to pursue, the best geographical IP strategy, projected revenues and returns, and overall capital needs and NPV.
Result:
The Voice-of-Market® Forums identified over a dozen different global opportunities. Within 2 years they were selling commercial quantities and have long term expectations for a 200 million euro per year business within 5 years.
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