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Project Examples |
Global Expansion |
Project 1
Situation:
A European industrial product company developed several related products for the European market and wanted to look at the North American and Asian markets to better understand the value chains and to create a commercial strategy.
Objective:
To determine the best way to commercialize our products in North America and Asia in a way that ensures long term competitive advantage.
Result:
PARAGON ran Forums in North America and multiple locations in Asia. The client gained the knowledge needed to optimize returns and shorten time to market for their new products.
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