Project 1
Situation:
A university in the Pacific Rim developed an inductive power transfer technology that offered performance improvements over existing technologies from multiple global players. They needed to understand the competitive environment and specific markets/applications as well as an understanding of the best business model for monetizing the technology.
Objective:
To determine the value for a breakthrough by university faculty and students and the most rapid and lucrative approach to capturing value.
Result:
PARAGON identified multiple global opportunities and helped the client attract first stage funding to establish a new venture (HaloIPT) which was acquired by Qualcomm within 18 months for $81 million.
|
| |
| |
| |
Project 2
Situation:
A European biosciences company developed an enzymatic process to make Omega-3 fatty acids as well as other nutritional products. They had no experience in the nutritional products market and needed market and channel partners.
Objective:
To understand the nutritional products markets globally while determining: the best opportunities to pursue, the best geographical IP strategy, projected revenues and returns, and overall capital needs and NPV.
Result:
The Voice-of-Market® Forums identified over a dozen different global opportunities. Within 2 years they were selling commercial quantities and have long term expectations for a 200 million euro per year business within 5 years.
|
| |
| |
| |
Project 3
Situation:
A commodity plastics company developed a process to allow a very common polyolefin to be used in molding and fabricating processes that were not possible previously. They knew the major customers but needed objective and unbiased confirmation of the potential as well as an understanding of value to allow value pricing
Objective:
To objectively identify new opportunities for our XXXX process that would enable value pricing while selling at volumes of over 100 million tons per grade per year. Also, to understand most value-adding properties to engineer into final products.
Result:
The PARAGON process enabled the client to revise and optimize the capital/operations planning based on an understanding of the market potential and expected margins. They expect to meet their criteria with close to 100% selling out of production from the first unit in the first year.
|
| |
| |
| |
Project 4
Situation:
A specialty chemicals and additives company was able to functionalize an existing product in new ways that they felt had large potential in a wide range of coatings applications.
Objective:
To identify and quantify opportunities based on our new, novel micro materials that improve coatings and other products.
Result:
The Voice-of-Market® Forums determined that coatings would not achieve criteria for margins and returns but we did uncover and quantify a significant opportunity in adhesives and sealants that the client has commercialized through a market partner in Europe and through direct sales in North America.
|
| |
| |
| |
Project 5
Situation:
A European industrial product company developed several related products for the European market and wanted to look at the North American and Asian markets to better understand the value chains and to create a commercial strategy.
Objective:
To determine the best way to commercialize our products in North America and Asia in a way that ensures long term competitive advantage.
Result:
PARAGON ran Forums in North America and multiple locations in Asia. The client gained the knowledge needed to optimize returns and shorten time to market for their new products.
|
| |
| |
| |
Project 6
Situation:
A University group developed a new software writing language technology and their commercial office needed to understand whether the breakthrough had commercial potential and if so, to whom.
Objective:
To identify the potential for the new K language technology with information technology developers and to determine the optimal ways to capture value from the technology
Result:
The Voice-of-Market® Forum validated the overall market potential and the value to customers based on savings in existing applications as well as enabling new, value-adding capabilities beyond those known today. Because our client is not a present player in the software and networking industries, we identified and introduced them to needed market partners who are commercializing through licenses and marketing of 'tool kits' employing this new technology.
|
| |
| |
| |
Project 7
Situation:
A client developed a new imaging technology that combined with software/computing technology enabled new capabilities in muscular skeletal modeling.
Objective:
To understand the best areas of focus for completing development of the modeling capability including an understanding of the best applications to focus on and best business models to capture value.
Result:
PARAGON identified over 20 different applications and brought focus through detailed knowledge of 5 that were the main focus. They are commercializing these 5 which include surgical planning, ergonomics, medical university teaching, sports training, and cosmetics plus another which will be longer term and much more lucrative than the other 5 combined.
|
| |
| |
| |
