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Project Examples |
Coatings |
Project 1
Situation:
A specialty chemicals and additives company was able to functionalize an existing product in new ways that they felt had large potential in a wide range of coatings applications.
Objective:
To identify and quantify opportunities based on our new, novel micro materials that improve coatings and other products.
Result:
The Voice-of-Market® Forums determined that coatings would not achieve criteria for margins and returns but we did uncover and quantify a significant opportunity in adhesives and sealants that the client has commercialized through a market partner in Europe and through direct sales in North America.
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Project 2
Situation:
A major global coatings company has decided to increase their focus on their industrial coatings business and needs to better understand the driving forces and trends that will support new product development.
Objective:
To increase new product contributions in industrial coatings by at least $100 million by 2011.
Result:
Several large opportunities were identified which collectively were projected to add $250 million by 2011 involving only one acquisition. The largest portion of the new revenue will come from targeting new opportunities identified with only applications development to existing coatings.
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