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Project 1

A major global coatings company has decided to increase their focus on their industrial coatings business and needs to better understand the driving forces and trends that will support new product development.

To increase new product contributions in industrial coatings by at least $100 million by 2011.

Several large opportunities were identified which collectively were projected to add $250 million by 2011 involving only one acquisition. The largest portion of the new revenue will come from targeting new opportunities identified with only applications development to existing coatings.
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