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Project Examples |
Healthcare |
Project 1
Situation:
A global specialty chemicals company developed an antimicrobial technology having new and unique properties. PARAGON was asked to determine the market value and best segments to target.
Objective:
To identify, quantify, and generate contributions from a new and novel antimicrobial technology while developing a staging strategy where significant long term developments are funded by shorter term revenues.
Result:
The Voice-of-Market® Forums identified 24 opportunities and prioritized them down to the 7 which best fit the client's criteria. Four of those opportunities were short term and generated substantial revenues within 3 years. The others required more extensive regulatory approvals which should be attained within 12-18 months.
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Project 2
Situation:
A client developed a new imaging technology that combined with software/computing technology enabled new capabilities in muscular skeletal modeling.
Objective:
To understand the best areas of focus for completing development of the modeling capability including an understanding of the best applications to focus on and best business models to capture value.
Result:
PARAGON identified over 20 different applications and brought focus through detailed knowledge of 5 that were the main focus. They are commercializing these 5 which include surgical planning, ergonomics, medical university teaching, sports training, and cosmetics plus another which will be longer term and much more lucrative than the other 5 combined.
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