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Project Examples |
Global Segmentation |
Project 1
Situation:
A U.S. Fuel Cell producer needed to understand the global market for large stationary fuel cells to optimize the planning and development in their next generation line.
Objective:
To understand the large stationary fuel cell market in regards to costs/pricing, output, product performance, the competitive environment, and the potential for subsidies.
Result:
The Voice-of-Market® Forums were conducted in North America and Europe and succeeded in generating the knowledge that led to optimized new product platform development. The client was able to shorten time to development and achieve success with a new designed 'modular' product that required only one product that could be easily be customized to various scenarios. This resulted in tens of millions in product development savings and time to market.
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Project 2
Situation:
A European biosciences company developed an enzymatic process to make Omega-3 fatty acids as well as other nutritional products. They had no experience in the nutritional products market and needed market and channel partners.
Objective:
To understand the nutritional products markets globally while determining: the best opportunities to pursue, the best geographical IP strategy, projected revenues and returns, and overall capital needs and NPV.
Result:
The Voice-of-Market® Forums identified over a dozen different global opportunities. Within 2 years they were selling commercial quantities and have long term expectations for a 200 million euro per year business within 5 years.
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Project 3
Situation:
A specialty chemicals and additives company was able to functionalize an existing product in new ways that they felt had large potential in a wide range of coatings applications.
Objective:
To identify and quantify opportunities based on our new, novel micro materials that improve coatings and other products.
Result:
The Voice-of-Market® Forums determined that coatings would not achieve criteria for margins and returns but we did uncover and quantify a significant opportunity in adhesives and sealants that the client has commercialized through a market partner in Europe and through direct sales in North America.
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Project 4
Situation:
The Ministry of Economic Development of a Pacific Rim nation has plans to create an advanced materials center directed to new materials development with global commercial potential. This center would incorporate the breakthroughs and knowledge in their many Universities and National Labs.
Objective:
To understand the best areas of focus for an advanced materials center dedicated to improving the performance of lightweight metals, polymers, polymer composites, and aluminum.
Result:
PARAGON identified the specific areas of focus that offered the largest potential for commercial success as well as identifying the major partners downstream who would provide support in development and be the initial targeted customers.
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